Welcome to Seller Forums

We created the Brand Registry Application Guide to help walk you through the Brand Registry enrollment process.

Complete with step-by-step instructions and images, the Brand Registry Application Guide explains exactly what information you need at each step. It also provides tips on how to avoid common mistakes.

If you have a registered or pending trademark, Brand Registry can help you do the following:

• Secure your brand. Detect and report suspected intellectual property infringement with our powerful tools.

• Personalize the experience. Offer customers the opportunity to subscribe to your brand’s products and become repeat customers. Design your own storefront to showcase your products and tell your brand’s story.

• Measure your success. Use key metrics like catalog performance and top search terms to understand how customers search for your brand and purchase your products.

To get started, go to Brand Registry Application Guide.

Join us at Amazon Accelerate 2025, September 16-18 in Seattle, and sit down with Amazon experts who are ready to help you at Seller Café.

Seller Café is your chance to connect with Amazon subject matter experts one-on-one and receive in-depth, personalized guidance to accelerate your business growth.

Seller Café spots are limited, so register now to be among the first to be notified when appointments open in August.

"Seller Café one-on-one appointments are extremely helpful for those issues that we have struggled with for a long time. The specialist assigned was great!" – 2024 Attendee

With Seller Café you’ll get the following:

• Focused one-on-one, 40-minute, in-person appointments with Amazon experts
• Access to on-demand solutions with a 20-minute walk-up virtual chat session
• Customized solutions for your unique business needs
• Opportunities to connect with experts across various program tracks and support categories
• Tailored advice for using Amazon tools and services
• Troubleshooting assistance

Register now as seats are limited, plus save $100 per ticket for a limited time.

If you plan to attend with your team or partners, you can buy three tickets, and get one for free when you register together.

These discounts automatically apply at checkout.