Effective now, if you have a Professional selling plan, you can use FBA Opportunities, a new tool that leverages machine learning to analyze your catalog and recommend ASINs that could be suitable for enrollment in Fulfillment by Amazon (FBA). With the help of the tool, you can more easily determine if enrolling a certain ASIN in FBA is the right decision for your business.

To access the tool, select Inventory and then Manage all inventory in Seller Central. In the top bar, select FBA Opportunities for FBA inventory tools. Alternatively, you can locate the Enroll in FBA card on the Seller Central home page, and click View all recommendations. This will take you straight to the FBA Opportunities tool.

All ASIN recommendations are grouped into four categories:

1. High demand
2. Low competition
3. Delivery promise
4. Promotion-eligible

For more information on the tool and FAQ, go to the FBA Opportunities help page.