Sellers achieve record sales during Prime Day 2025
Prime Day 2025 was our biggest Prime Day event ever, with a record number of items sold by independent sellers during the four-day event.
“This event wouldn’t be possible without the dedication of our employees, delivery partners, vendors, and sellers who worked tirelessly to serve our customers. Their efforts made this our biggest Prime Day yet, and I’m grateful for their contributions,” said Doug Herrington, CEO of Amazon Worldwide Stores.
To help customers discover your deals and get product information more easily, Alexa+, our next-generation personal assistant, was available in early access to millions of customers plus our AI-powered shopping assistant, Rufus, and AI Shopping Guides.
For more information about Prime Day 2025, go to About Amazon.
Sellers achieve record sales during Prime Day 2025
Prime Day 2025 was our biggest Prime Day event ever, with a record number of items sold by independent sellers during the four-day event.
“This event wouldn’t be possible without the dedication of our employees, delivery partners, vendors, and sellers who worked tirelessly to serve our customers. Their efforts made this our biggest Prime Day yet, and I’m grateful for their contributions,” said Doug Herrington, CEO of Amazon Worldwide Stores.
To help customers discover your deals and get product information more easily, Alexa+, our next-generation personal assistant, was available in early access to millions of customers plus our AI-powered shopping assistant, Rufus, and AI Shopping Guides.
For more information about Prime Day 2025, go to About Amazon.
8 replies
Seller_lCX40xAkSs1xm
How long was prime day last year? Was it four days?
Seller_UHVnOVHF8YpEx
If this event wouldn't be possible without us, then why are we treated so poorly?
Seller_jvfhuXWiqaKrs
Are you comparing this year's 4-day Prime Day window versus the same Tues-Fri 4-day window last year?
Seller_zSWez2Mzpdboa
We have not tallied all the numbers yet, but this is what we had in the first two days, if we are to compare 2 days - 2 days of prime.
See link below:
Seller_r9wMm8LrE5iKj
2 more days, plus Alexa-driven early access? It would have been a FAIL if it was not a record. It was also probably a record low for 3PS profitability, and a record high for data which Amazon will use to compete against its own sellers, often in a way that borders on (or hops the border of) illegal.
I hope your corporate arm is OK with all the self-back-patting ... it looks really awkward. Congrats also on supporting the Orange Overlord while (and I'm SHOCKED!) reaping the payback of losing your warehouse workers (citation available, not postable here). That ought to really help sales.
