The new Restock recommendation feature in Seller Central uses a demand forecasting model to help you maintain healthy inventory levels for your Fulfilled by Merchant listings. It calculates suggested restock quantities and restock-by dates for your products that meet specific criteria, including active sales in the last three months, projected demand, and current days of supply less than 14 days.

Restock recommendations provide you with:

• Suggested restock quantities based on current inventory and projected two-week demand across all locations.
• Estimated days of supply based on the projected demand for your products.
• Forecasted eight-week demand trends using artificial intelligence models.

To access these insights, go to your Manage Inventory page and click Restock notification in the Inventory column.

To learn more, go to Restock recommendation.

We're updating our product title policy to standardize listings and enhance the shopping experience across our stores.

Over time, we’ve observed that product titles have become longer, and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise, and consistent.

The following new requirements will take effect on January 21, 2025:

• For most product categories, titles may not exceed 200 characters, including spaces.
• The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.
• Titles may not contain the same word more than twice. Prepositions, articles, and conjunctions are exceptions.

If you have titles that do not comply with the requirements listed above, we recommend that you update them.

Starting January 21, all title changes will be subject to the updated policy, and you'll be able to view and fix any non-compliant titles in Manage All Inventory.

Additionally, we'll provide override suggestions for non-compliant titles to brand owners in Review Listing Updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.

Your listings will remain active during this process, and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.

For more information, including character limits by product category and store, go to Product title requirements.

During Black Friday and Cyber Monday, participate in one of the biggest brand-building advertising opportunities and help shoppers around the world discover your products and deals.

Here is your advertising checklist to use during this holiday event:

1. Optimize for engagement.

Select high-quality, larger-size product snapshots that make it immediately clear for customers what’s being promoted.

Use single-product creative that features simple and neat composition.

Use simple, easy-to-read copy to help clarify promoted products.

Include sharp, vivid visual elements to help your creative pop. For example, color product images, logos designed on colored frames, and high background-to-foreground contrast can make creative more noticeable..

Improve brand recognizability by displaying a distinct logo that is familiar to customers.

Promote your top deals and products through responsive e-commerce creative, which allows you to promote your products using optimized ads.

2. Ensure your store is ready.

Make sure your store’s Black Friday and Cyber Monday promotional messaging adheres to ad policy: In your brand’s store, promotional messaging is only permitted when used with the Featured Deals store widget.

Use the approved stores layout for the holiday event: Featured Deals widget on top, text banner in the middle, product grid at the bottom.

Schedule a separate store version for Black Friday and Cyber Monday if needed..

For more information on how to prepare for this holiday event, go to the Ads Black Friday and Cyber Monday guide or the Ads Holiday Guide.