Bulk deal creation is now available in the Deals dashboard in Seller Central to help you easily create two or more deals in bulk across multiple stores at one time.

With bulk deal creation, you can do the following:

• Download a pre-filled Excel template with deal recommendations, including which ASINs to run deals on and the suggested price or discount.
• Select a schedule for your deals.
• Enter the deal price for your products.
• Upload the Excel template file to create deals for multiple countries at once.

For more information about how to create and manage bulk deals, go to Create a Deal.

Through Amazon’s podcast, This Is Small Business, producer Andrea Marquez gets what she calls, “a front-row seat in a masterclass on entrepreneurship.” In each episode, she meets with small business owners from across the US to discuss pivotal moments they've experienced. Each episode focuses on challenges these business owners have faced, and what they’ve learned as they’ve scaled their businesses.

Below, Marquez shares, in her own words, some key insights and actionable lessons from the most downloaded episodes of 2024:

1. Your email list is gold.Jenna Kutcher, Author, Podcaster and Digital Marketing Guru, didn’t just remind me that email marketing isn’t dead, she convinced me it’s the most valuable tool. Your email list is your direct hotline to your customers. Unlike social media, you own it, and no algorithm can take it away. Give people a reason to join your list, such as a freebie, a discount, or something else that they can’t resist. Then, don’t ghost them. Keep showing up in their inbox with helpful, fun, or inspiring content.
2. Not all money is good money.Iman Cotton, Business Loan Officer with CDC Small Business Finance, dropped this insight: Loans can help, but only if you know what you’re signing up for. If it sounds too good to be true, it probably is. Always ask yourself, “Will this loan help my business grow, or am I just trying to put out a fire?” If it’s the latter, rethink it.
3. Networking isn’t about hoarding business cards.Robbie Samuels, Author, Business Coach, Biz Book Publishing Hub Founder & Podcast Host, reminded me that networking is about people, not numbers. It’s not about having the most connections; it’s about having meaningful ones. Follow up. Yes, I’m calling myself out here. Send a quick email or share a resource. No, it’s not weird. It’s thoughtful.
4. Preparation is everything.Jay Clouse, Founder of Creator Science, stressed the power of pre-launch preparation. The little things, such as building a buzz and knowing your audience, matter so much. Start talking about your launch early. Use teasers, sneak peeks, or a waitlist to make people feel like they need what you’re about to offer.
5. Marketing isn’t magic; it’s strategy. Liz Downing and Elena Fahrländer from Danish Endurance made one thing clear: Marketing doesn’t have to be flashy to work; it has to be authentic. Think about the story that your brand tells, and make sure it’s consistent across all of your platforms. Focus less on selling and more on connecting.

To listen to all the episodes of This Is Small Business podcast, go to Amazon Music, Spotify, or Apple Podcasts.

We've launched Amazon Brand Builder, a new tool that provides tailored recommendations to help grow your brand.

A strong brand builds trust, increases recognition, and creates memorable connections with customers, which can help increase sales.

When you use the Amazon Brand Builder, your brand will be placed in one of the following development stages:

• Launch Viable Selection
• Establish Brand Identity
• Grow Brand Awareness
• Build Brand Loyalty
• Strengthen Brand Recall

In this panel, you can also see the recommended actions that can help you advance to the next stage.

To access Amazon Brand Builder on Seller Central, go to Brands menu and then click Build Your Brand.

For more information about building your brand on Amazon, go to Build Your Brand.

The new Restock recommendation feature in Seller Central uses a demand forecasting model to help you maintain healthy inventory levels for your Fulfilled by Merchant listings. It calculates suggested restock quantities and restock-by dates for your products that meet specific criteria, including active sales in the last three months, projected demand, and current days of supply less than 14 days.

Restock recommendations provide you with:

• Suggested restock quantities based on current inventory and projected two-week demand across all locations.
• Estimated days of supply based on the projected demand for your products.
• Forecasted eight-week demand trends using artificial intelligence models.

To access these insights, go to your Manage Inventory page and click Restock notification in the Inventory column.

To learn more, go to Restock recommendation.