We’ve added a Stay Informed tab to the Seller Central mobile app, Amazon Seller, to make it easier for you to access the latest news and business-critical updates, even on the go.

To find all recent announcements and resources posted on Seller News in the app, go to the top of your home screen, and select the Stay Informed tab.

Registration for Amazon Accelerate 2025 is now open! Our premier annual selling partner conference is back in Seattle on September 16-18, 2025.

Amazon Accelerate is the destination for any seller looking to take their business to the next level. The event offers opportunities to receive one-on-one support, network with fellow sellers, and discover cutting-edge resources and tools to accelerate your business growth.

Join Amazon Accelerate to:

• Be the first to hear from Amazon senior leaders as they unveil our latest innovations.
• Get personalized one-on-one support from Amazon subject matter experts at the Seller Café.
• Attend presentations, panels and interactive workshops hosted by industry leaders on topics including operations, marketing, and business growth.
• Build meaningful connections with fellow sellers at networking hubs centered around shared interests, talking points, and hands-on activities.
• Meet with representatives from Amazon selling programs and third-party service providers at Partner Connect to find out how they can help you grow your business.

Register by August 3, 2025 and save $100 on the in-person registration price at $499 (regular price $599). In-person seats are limited, so register now to secure your place.

If you can’t attend in person, you’ll be able to stream certain sessions. We’ll share more details ahead of the event.

For more information, go to Amazon Accelerate.

Available to registered brand owners, A+ Content helps you share your brand’s story, encourage repeat purchases, and potentially increase sales by as much as 8 percent for Basic A+ Content, and 20 percent for Premium A+ Content. How? By helping you create rich content that showcases your brand and educates customers about your products’ features.

A+ Content helps your brand and products stand out from the competition, and connect with your customers, by allowing you to:

• Share your unique brand story using the Brand Story Feature.
• Build brand awareness and tell your product story with rich images, text, videos, Q&A, feature hotspot, and comparison modules.
• Create enhanced product descriptions to highlight product-level features.
• Reduce customer returns and negative feedback by proactively answering their questions.
• Encourage repeat purchase behavior by helping customers explore your other products and build trust with your brand.

The A+ Content Manager makes it easy to set up and manage your content with preformatted module layouts, data-driven content recommendations, and content duplication to add languages and product variations.

To get started, go to the A+ Content Manager in Seller Central.

For more information, go to the Complete Guide to A+ Content for Brand Owners.

Note: Guide is in English only

Bulk deal creation is now available in the Deals dashboard in Seller Central to help you easily create two or more deals in bulk across multiple stores at one time.

With bulk deal creation, you can do the following:

• Download a pre-filled Excel template with deal recommendations, including which ASINs to run deals on and the suggested price or discount.
• Select a schedule for your deals.
• Enter the deal price for your products.
• Upload the Excel template file to create deals for multiple countries at once.

For more information about how to create and manage bulk deals, go to Create a Deal.

Through Amazon’s podcast, This Is Small Business, producer Andrea Marquez gets what she calls, “a front-row seat in a masterclass on entrepreneurship.” In each episode, she meets with small business owners from across the US to discuss pivotal moments they've experienced. Each episode focuses on challenges these business owners have faced, and what they’ve learned as they’ve scaled their businesses.

Below, Marquez shares, in her own words, some key insights and actionable lessons from the most downloaded episodes of 2024:

1. Your email list is gold.Jenna Kutcher, Author, Podcaster and Digital Marketing Guru, didn’t just remind me that email marketing isn’t dead, she convinced me it’s the most valuable tool. Your email list is your direct hotline to your customers. Unlike social media, you own it, and no algorithm can take it away. Give people a reason to join your list, such as a freebie, a discount, or something else that they can’t resist. Then, don’t ghost them. Keep showing up in their inbox with helpful, fun, or inspiring content.
2. Not all money is good money.Iman Cotton, Business Loan Officer with CDC Small Business Finance, dropped this insight: Loans can help, but only if you know what you’re signing up for. If it sounds too good to be true, it probably is. Always ask yourself, “Will this loan help my business grow, or am I just trying to put out a fire?” If it’s the latter, rethink it.
3. Networking isn’t about hoarding business cards.Robbie Samuels, Author, Business Coach, Biz Book Publishing Hub Founder & Podcast Host, reminded me that networking is about people, not numbers. It’s not about having the most connections; it’s about having meaningful ones. Follow up. Yes, I’m calling myself out here. Send a quick email or share a resource. No, it’s not weird. It’s thoughtful.
4. Preparation is everything.Jay Clouse, Founder of Creator Science, stressed the power of pre-launch preparation. The little things, such as building a buzz and knowing your audience, matter so much. Start talking about your launch early. Use teasers, sneak peeks, or a waitlist to make people feel like they need what you’re about to offer.
5. Marketing isn’t magic; it’s strategy. Liz Downing and Elena Fahrländer from Danish Endurance made one thing clear: Marketing doesn’t have to be flashy to work; it has to be authentic. Think about the story that your brand tells, and make sure it’s consistent across all of your platforms. Focus less on selling and more on connecting.

To listen to all the episodes of This Is Small Business podcast, go to Amazon Music, Spotify, or Apple Podcasts.