Starting July 28, 2025, you must complete battery safety compliance questions when you create or edit any Fulfilled by Merchant products listings that contain batteries or battery-powered items. This change helps ensure both customer safety and accurate product information.

When you create a listing, you’ll now see the following question:

• Are batteries required?

If you answer yes, you’ll then see the following questions:

• Are batteries included?
• What is the battery cell composition? (Examples: alkaline, lithium-ion)

You can find battery cell composition information on the battery, manufacturer's label, or product packaging. If your battery type isn't listed in List Your Products within Add Products, select other than listed and enter the composition manually.

For more information, go to Dangerous goods required information and documentation (hazmat).

Based on your feedback, we’ve added a bulk template to make it easier for you to add and manage price discounts on multiple products.

With this template, you can upload discounts and quantity limits for up to 500 SKUs at a time, which is useful when you create a price discount with several products or variations.

You can also use this template to upload changes to your existing price discounts, including those with errors or warnings. When you edit a price discount, download the list of your discounted SKUs to the template and re-upload any changes.

To learn more, go to Price discount template.

To create a new price discount, go to the Price Discounts dashboard.

Registration for Amazon Accelerate 2025 is now open! Our premier annual selling partner conference is back in Seattle on September 16-18, 2025.

Amazon Accelerate is the destination for any seller looking to take their business to the next level. The event offers opportunities to receive one-on-one support, network with fellow sellers, and discover cutting-edge resources and tools to accelerate your business growth.

Join Amazon Accelerate to:

• Be the first to hear from Amazon senior leaders as they unveil our latest innovations.
• Get personalized one-on-one support from Amazon subject matter experts at the Seller Café.
• Attend presentations, panels and interactive workshops hosted by industry leaders on topics including operations, marketing, and business growth.
• Build meaningful connections with fellow sellers at networking hubs centered around shared interests, talking points, and hands-on activities.
• Meet with representatives from Amazon selling programs and third-party service providers at Partner Connect to find out how they can help you grow your business.

Register by August 3, 2025 and save $100 on the in-person registration price at $499 (regular price $599). In-person seats are limited, so register now to secure your place.

If you can’t attend in person, you’ll be able to stream certain sessions. We’ll share more details ahead of the event.

For more information, go to Amazon Accelerate.

In our new podcast series Small Business Bytes on This is Small Business, producer Andrea Marquez shares bite-sized insights from interviews with more than 100 US small business owners about pivotal moments, challenges, and lessons learned as they scaled their business.

In this series, Marquez explores how mindset is a powerful tool to guide long-term planning and overcome challenges:

1. Know the problem you’re solving: Your why leads your decisions, your brand messaging, and keeps you going when things get tough. For example, Sean Brownlee founded Ravenox to create stable, meaningful jobs for veterans as they transition to civilian life. Teri Johnson created Harlem Candle Co to celebrate Black culture in the US through fragrance. Both found success by grounding their business in a clear purpose. Ask yourself: What pain point does my business address? And how does that connect to my deeper mission?
2. Don’t wait for perfect: Trying to perfect your product before launching can stall your growth. When Val Fishbane of Spread the Love Foods launched early, real world customer data helped refine everything from the ingredients to the jar size. Consider starting small, gathering feedback, and iterating from there.
3. Make your brand story personal: Storytelling builds emotional trust, but it needs to be rooted in something meaningful. Conchita Pleasant started Nefertiti’s Secrets after losing her hair during cancer treatment. She turned personal healing into a haircare brand focused on empowerment. Ray Phillips of Soap Sox created his product to help children in treatment facilities feel safe at bath time. These stories make customers feel seen and understood. Share the personal moment that sparked your business. Why did you decide to create this solution?
4. Craft a pitch that hooks in seconds: A sharp elevator pitch should spark curiosity fast. Felicia Jackson (CPR Wrap) opens her pitch with a gripping moment of panic: watching her child choke and feeling powerless despite her CPR training. Matthew Tesvich (Skunk Skin) connects with humor and relatability: he jokes about his own stinky feet, then pitches odor-fighting socks. Present the problem, an emotional hook, and a simple solution, and try to do it in less than 60 seconds.
5. Use social proof to build trust: User-generated content like reviews, social media tags, and customer photos and videos are powerful tools to grow your brand. Research shows that 70% of customers will consider user-generated content before purchasing a product. Create a branded hashtag, repost customer content (with permission), and add reviews or videos to your product pages or email newsletters.

To listen to all the episodes of This Is Small Business and Small Business Bytes, go to Amazon Music, Spotify, or Apple Podcasts

(Note: Episodes are in English.)

We've launched the Sale Event Planner to help you discover and prepare for upcoming planned sale events on Amazon like Prime Day and Back to School.

Available now in Egypt, the new tool will show you key event details such as start dates, end dates, and deadlines to configure deals.

Sale Event Planner also includes personalized recommendations so you can make the most of each event.

• Recommends ad campaigns and deals to increase product visibility.
• Reminds you to restock items before busy sales periods.
• Lists deadlines to create ads and deals for each event to help you prioritize.

To use the tool, go to Sale Event Planner.

To learn about sale events and how to use the tool, go to Sale event planner.