You can now allow customers to apply your percentage off coupon on up to five items per order.

Previously, customers could use only one coupon per order and often made multiple purchases to save on each item. This change lowers the number of orders that you need to process and can reduce your delivery costs.

When you create a coupon in Seller Central and select No for Limit redemption to one per customer, your percentage off coupon can be applied to a maximum of five items per order. If you select Yes, only one coupon will be allowed per order.

Here are examples of how it works:

• If a customer clips a 10% off coupon (offer price £50) and buys three of your items, they’ll be able to use the coupon on all three items for a £15 total discount on this purchase (£5 off each item with the 10% coupon).
• If a customer clips a 10% off coupon (offer price £50) and buys eight items in a single order, they’ll get 10% off the maximum of five items per order for a total discount of £25. They won’t get to use the coupon on the remaining three items in this order.

This change doesn’t apply to money off coupons, which are limited to one per order even when the option for Limit redemption to one per customer is set to No. Customers can use the money off coupon multiple times only if they make separate purchases.

To get started, go to Create a coupon.