Your Account Health Rating (AHR) helps you monitor your account health based on your adherence to our selling policies. The color-coded score, ranging from 0 to 1,000 lets you know if your selling account in a particular store is at risk of deactivation.

In this article, we address some common misconceptions about the AHR:

1. I need an AHR of 1,000 to ensure that my account is safe from deactivation.

No. While the AHR ranges from 1-1000, any AHR above 200 is considered healthy.

There are four severity levels for policy violations: critical, high, medium, and low. You can maintain a healthy account if you have non-critical policy violations, provided you address them quickly.

However, regardless of your AHR score, we may deactivate your account immediately if we suspect fraudulent, deceptive, illegal, or otherwise harmful activity.

2. If I delete a listing that has a policy violation, my AHR will improve.

No. Your AHR will only improve if you successfully address the policy violations on your Account Health page, including any violations on deleted listings. Even if you delete a listing, you’ll still be able to address the violation via Policy Compliance.

3. If my order numbers drop, my AHR can fall below 200.

No. If your fulfilled order count over the last 180 days decreases, your AHR may decrease, but it won’t decrease below 200 unless you have policy violations. Maintaining policy compliance, and quickly addressing any violations are the most important factors in keeping your account healthy.

For more information on how the AHR works, go to Account Health Rating program policy.